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intelligence
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INTELLIGENCE
(also see: EBR Market
Intelligence)
Intelligence is a systematic program for collection,
verification, analysis, and management of information
that has foresight and reveals an insight picture of
intentions, capabilities, or activities as well as possible
implications and consequences. Well prepared intelligence
delivers knowledge that has been especially prepared
for a particular customer and their unique requirements.
EBR possesses a strong competence to address intelligence
issues for both private industry and Government/Defense
customers. In the commercial arena, the Competitive
Intelligence is identified as a systematic and ethical
program for gathering, analyzing, and managing external
information that can affect a company's plans, decisions,
operations, and financial performance. External information
involves collection and analysis of data about all market
players or forces that can affect a firm, such as:
- competitors
- suppliers
- buyers
- new entrants
- substitutes
and disruptions brought about by changes in:
- technology
- regulatory environment
- value chain, or
- market structure
Market research is a key step in the Competitive Intelligence
collection and analysis process and it represents a
core competence of EBR's researchers and analysts. EBR's
approach to the field of intelligence and its impact
on the decisionmaking process is outlined below:
EBR offers a suite of intelligence and market research
services to its commercial and government clients:
- Creation and Operation of War Rooms/Ops Centers
- Open Source Intelligence; Collection, Structuring,
and Analysis
- Competitor Profiling/SWOT Analysis
- Early Warning Systems Development
- Business War Gaming
- Scenario Planning
- Alternative Futures
- Win/Loss Analysis
- Technology and Market Landscaping
- Quarterback Technique for Collection from Human
Sources (e.g., at trade conferences)
- Developing and Tracking Source Networks
- Market Research
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