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EBR
MARKET INTELLIGENCE
 Understanding
your marketplace is critical to your business success.
Where is your market headed? What are your competitors
doing? Decisionmakers need to be able to confidently
answer multiple questions about the global marketplace
simultaneously. How to capture and analyze all the information
needed to answer those questions is a major challenge
to the business decisionmaker.
EBR combines expertise from the commercial, military,
and government sectors in our market intelligence solutions.
EBR is at the forefront of maximizing the fundamental
elements of team work, decisionmaking, and organizational
agility with our expertise in the best practices of
market intelligence collection and analysis. This unique
combination provides our clients with the tools and
information that they need to anticipate change and
harness innovation to succeed in the market.
Make Better Business Decisions
Understanding comes from the effective synthesis of
a broad mix of sources, tools, and methods. EBR brings
this intelligence matrix together in the War Room. The
collaborative analysis and decisionmaking environment
is described in The WarRoom Guide to Competitive
Intelligence. The War Room approach leverages EBR's
expertise in decisionmaking and market intelligence
to drive your critical decisions.
In EBR's War Room, commercial customers have access
to a suite of market and competitive intelligence solutions
to help them understand and exploit the dynamics of
their industries. Our solutions integrate standard and
custom intelligence offerings, such as:
- Quarterback Targeted Primary Intelligence.
Unleash the power of primary intelligence by
utilizing the methodology outlined in The WarRoom
Guide to Competitive Intelligence. Targeted
primary intelligence will help you get the specific
answers to your most critical business questions.
- Industry Landscape. EBR leverages standard
and custom analytical tools, including benchmarking,
Strengths/Weaknesses/Opportunities/Threats (SWOT),
multiple market development scenarios, and warning
sign analysis to deliver a complete real-time situational
understanding to industry decisionmakers.
- Best Practices in Internet Research. Internet
research can be like finding a needle in a stack
of needles. Let EBR teach your own analysts how
to make the most of the Internet, deep Web, and
new technologies with EBR's proven methodologies.
Alternatively let EBR build an intelligence collection
framework for you. To learn more, see:
RSS:
The CI Professional's Best Friend by August
Jackson
Fusion of Open Source Information by Dr. David
Noble
- Automated OSINT Database. The world of
Open Source Intelligence (OSINT) can sometimes overwhelm
enterprise intelligence efforts. EBR automates collection
and applies sophisticated tools and methods to extract
key intelligence data from unstructured text to
populate a structured intelligence database, which
facilitates advanced analytical techniques. This
database goes far beyond clipping services and populates
data directly into advanced analytical tools that
leverage cluster analysis, visualization, link analysis,
social networks, timelines, and many other analytical
methods to quickly evaluate a broad industry landscape.
Read our article in Competitive Intelligence Magazine:
"Putting the System Back into Early Warning."
- Internal Corporate Intelligence Network.
Sometimes the best source for market and competitor
intelligence resides within your own organization.
EBR creates internal intelligence networks within
your own enterprise, integrating knowledge from
marketing, sales, product development, legal, human
resources, and others. Leverage new hires, sales
engagements, and trade show participation for the
purpose of intelligence. Tools such as email, newsletters,
and weblogs extend the reach of an internal intelligence
network.
- Tactical Intelligence for Sales and Marketing.
When you need specific pieces of intelligence to
win the deal, EBR can help. Get the information
you need to win, as well as understand the best
way to apply it for the best marketing or sales
success. EBR will work with you to find the answers
you need and then incorporate them into your tactical
activities.
- Win/Loss Analysis. Accentuate the positive
by understanding and building upon the things that
win business and overcoming the obstacles that stand
in your way to sales success. EBR can help you assess
your sales resources and customer responsiveness
to your company.
- Team Collaboration. Help team leaders
and members understand the fundamental reasons why
they achieve success or why it may elude them. EBR's
Collaboration Advizor software tool allows for the
anonymous collection of the perceptions of each
team member to evaluate the team's performance along
key criteria for successful teams. Once you've identified
the issues impacting your team, let EBR help you
address them.
For more information on EBR Business Services, contact
us at:
business@ebrinc.com
or 1-703-893-6800. |
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